Guest Intelligence for Brand Events — Know Who’s in the Room Before the Doors Open
Engineer the room across every touchpoint of the activation. Score every guest, brief every host, and turn 3,000 RSVPs into the 500 that matter. For brand marketing leaders, CMOs, and experiential teams.
The Problem
"3,000 RSVPs came in through Splash. Which 500 matter the most?"
"Walk-ins are showing up — should someone senior come over?"
"You ran the event. Can you prove which interaction led to pipeline?"
The Plus-One Scenario
A senior executive walks into a brand activation at a major activation as someone’s plus-one. Nobody on the host team gets alerted. The person has a drink, looks around, and leaves. That was a seven-figure relationship that walked in and walked out. Moots enriches the profile at check-in, scores them in real time, and texts the right team member.
How Moots Works
- Step 1: Import & Score — Import RSVPs from Splash or Paperless Post. Moots enriches every profile and scores against your event objectives.
- Step 2: Brief & Seat — Your team gets briefing packets. AI seats guests strategically with written rationale for each placement.
- Step 3: Walk-in Intelligence — Plus-ones and walk-ins get scored at check-in. The right team member gets a text alert in real time.
- Step 4: Introductions Engine — AI identifies must-meet pairings and assigns a team member to facilitate each introduction.
- Step 5: Guest Experience — Guests use the Moots app to see "people great to meet," chat in-event, and request introductions.
- Step 6: Measure ROI — Post-event: track which meetings led to pipeline, deals, and partnerships. Full ROI dashboard for leadership.
Platform Preview
Moots evaluates your full attendee list and surfaces the guests that matter most. From 2,400 evaluated to 583 qualified to 340 invited — AI scoring replaces manual vetting.
The Guest Experience
The greatest indicator of conversion is a guest who had a great experience. Moots engineers the guest journey so every attendee leaves feeling the event was designed for them.
- Guests Arrive Prepared — Each guest receives the Moots app before the event with "people great to meet" and reasons why each connection matters.
- Introductions That Feel Personal — AI identifies must-meet pairings and assigns a team member to facilitate each introduction. Strategic, not random.
- A Community, Not Just an Event — Post-event, guests request follow-up introductions through the host. Relationships compound across events.
Measurable Impact
- 90% Faster Guest Vetting — AI replaces manual cross-referencing across LinkedIn, CRM, and data platforms.
- 2hrs Post-Event Follow-Up — Personalized follow-up in hours, not weeks. Synced to your CRM.
- 3.2× Meeting Conversion Rate — Guests who are introduced strategically convert at 3.2× the rate of chance encounters.
- 100% Leadership Visibility — Auto-generated reports with seating rationale, capacity alerts, and ROI attribution.
Integrations
Moots integrates with Salesforce, HubSpot, Splash, Paperless Post, Luma, Greenvelope, Notion, Slack, Telegram, Webhooks & API.
Frequently Asked Questions
How does Moots handle large-scale brand events with thousands of RSVPs?
Moots imports your full RSVP list from platforms like Splash or Paperless Post, enriches every profile with external data, and scores each person against your event objectives. Your team sees a prioritized list — not a spreadsheet of names.
Can Moots identify valuable walk-ins at brand activations?
Yes. Walk-in intelligence enriches and scores every person at check-in in real time. If a high-value guest walks in — even as a plus-one — Moots alerts the most relevant team member via text message.
How does Moots track event ROI for brand events?
Moots connects to your CRM to track which event relationships converted to pipeline, deals, or partnerships. You can show leadership exactly which meetings led to outcomes.
What integrations does Moots support for brand events?
Moots integrates with Splash, Paperless Post, Salesforce, HubSpot, and more. Your RSVP data flows in automatically and enriched intelligence flows back to your CRM.
How does the introductions engine work at brand events?
Moots AI identifies which guests "must meet," explains why the connection matters, and assigns a host team member to facilitate the introduction. This turns chance encounters into strategic connections.
Moots Also Works For
- PR Agencies — Guest intelligence for press events, influencer activations, and brand launches
- Tech Communities — Score and brief your team for developer events, founder meetups, and demo days